The American Jobs Act, Unemployment Discrimination and Employment Brand

Online recruiting organizations: Are you ready to stop hiding from candidates? You should be. Your brand depends on it.

With The American Job Act currently before Congress, employers would be subject to EEOC discrimination claims if they fail to hire an unemployed candidate based on the fact that they are not currently employed. The notion was hatched as a backlash against the perception that employers do not want to hire unemployed workers.

That’s a specific law with a specific target, but if you peel the layers back, it’s the first salvo fired out of frustration from a country full of candidates that are tired of being treated badly by the people, systems and processes that have grown up around recruiting in the last 10 years.

I get it. Recruiting organizations are under siege by way too many qualified candidates for the positions they have. More importantly, they’re under siege by way too many completely UNqualified candidates.

While not considering candidates that are unemployed may cut your candidate pool down to a manageable size, it’s not smart from a branding standpoint. Unless your employment brand is cold and cutthroat, you should embrace all candidates. You should treat them with respect and you should engage as many of them as possible.

Everyone wants a fair shot. That’s just part of being human. And when sweeping generalizations like “we don’t consider unemployed candidates” take hold, or faceless applicant tracking systems process bits and bytes and spit out rejection emails (often delayed to appear like the candidate was considered by a human), then the appearance of a fair shot disappears.

Candidates are customers. Candidates are voters. Candidates are individuals capable of expressing their frustration to large numbers of other individuals through social networking.

Here is and actual tweet I came across the day after writing this article: “@jimcramer FYI you herd it here first, Taleo is keeping the unemployed… unemployed.”

Obviously, not everyone is qualified. And every recruiter has tales of resume spammers and unqualified, unprepared candidates sucking their time. But the fact is, if you appear not to care about candidates, then your brand suffers. And now with an entire nation who is totally focused on getting people placed in jobs, delivering bad candidate experiences is asking for more Federal regulations governing how you interact with candidates.

There is a quietly growing awareness in the industry that candidate satisfaction matters. There is a faint notion growing that engaging candidates and trying to ensure that they are communicated with and treated with respect and reverence, will actually result in a more effective recruiting process.

There are tools available that allow organizations to engage candidates and solicit feedback throughout the recruiting process. Companies can now listen to how candidates feel about their recruiting process from beginning to end, track satisfaction and fine tune practices to make them as effective as possible.They sit on top of a company’s career site pages and asks candidates what they think, in real time and with appropriately times follow up surveys.

Without fail, candidates regularly comment “Thank you for asking my opinion.” So when I say treating candidates with respect helps your employment brand, I speak from experience. Your “Best Place to Work” badge is fine, but it just lays there. Asking a candidate what they think about how they’ve been treated? That shifts the earth a little bit and provides evidence that you have a great place to work.

Plus it provides a goldmine of ideas about how to better interact with candidates, tweak your career site and make your online recruiting efforts more effective for passive candidates. The one’s who already have jobs. The one’s you were targeting that got the White House involved in messing with your business in the first place.

7 Questions to Ask Before Booking A DJ For Your Wedding

Scouting for an amazing disc jockey (DJ) for your wedding is not a stroll in the park since there are many things to put into consideration. However, before booking that DJ, he must be able to provide appropriate answers to the following questions in order to prove his competence.

1. Are you a full-time DJ?

It is important for you to know that the DJ you want to hire is not just a one-dimensional part timer who may not owe enough time to the job. He must be involved on a full-time basis with quality experience that cuts across various events. He must be a true performer that can handle tough audiences without stress and satisfy them.

2. How do you treat song requests?

You should engage a DJ that understands how to strike a balance between couple's song requests and those of the guests so that both parties are adequately satisfied.

3. How do you customize the music experience for each couple?

He should be able to provide a soundtrack for your wedding which is dependent on your taste, style and vision for the day. He should be able to willingly accept your must-play and do-not-play lists because you are supposed to be in control of the music that will be played on that day.

4. Can I hear some samples of mixing and blending of different tracks?

He should be able to blend between songs harmoniously to the point that you may not even be aware of it. There should not be artless silence between songs as this will make your party to be boring.

5. What sound equipment do you work with? Do you have back-up?

The equipment that a DJ makes use of is as important as musical instruments. His turntable, microphone, mixer, computer, etc., must be up-to-date in order to reel out the best mix for your party. It is also important to have back-up equipment to guard against unforeseen circumstances.

6. How do you get the crowd pumped?

DJs have a lot of baits to encourage guests to take on the dance floor. You can request for a video of past performances in order to gauge the skills of the DJ you want to hire in entertaining guests.

7. Why should I choose you as my wedding DJ?

Providing a satisfactory answer to this question will go a long way to prove that you are about to hire a competent DJ. He should be able to tell you what makes him unique in the industry and this will assist you in making a vital decision that will make your wedding successful.

Work at Home Typing – How to Evaluate the Best Programs

The internet is creating flexible and lucrative opportunities enabling average people to earn the kind of money that can supplement or even replace their full time income. One of the most popular income generating programs is work at home typing.

Advantages of Work at Home Typing

Work at home typing has many advantages. You can work when you want because there are no set hours. You can work where you want, at home or anywhere there is an internet connection. With the high cost of fuel these days this is a great advantage for those who feel the pinch at the pump. The traditional concept of “going to your job” is gone! A walk to the coffee shop, beach or park for example can be your workplace as long as you have a wireless internet connection, and a laptop computer.

How Work at Home Typing Programs Work

The way work at home typing programs work is simple. You sign up with a typing program online and receive an extensive list of companies that are in need of data entry work. These companies will send typing assignments to your email address; you complete the assignment and submit it back to the company. You are paid per assignment. It’s pretty straightforward.

Actual Work Description

The actual work done with these work at home typing programs is simple, usually consisting of typing 3-5 lines into a pre-formatted input form. You will be constructing what is called pay per click ads for which there is currently tremendous demand; so much that online companies can’t hire enough people to meet daily demand. You needn’t be creative or a good typist, as the ads are pre-composed; you merely fill in the blanks.

Income potential is unlimited and depends on how aggressively you pursue assignments.

Evaluating a Work at Home Typing Program

There are guidelines you should follow when choosing an online work at home typing program.

1.) In business for at least 1 year

2.) Well organized, easy to navigate directories

3.) Directories updated at least weekly

4.) Helpful resources available for newcomers

5.) No “waiting period”. Eligible immediately

6.) Customer service available via phone or email

7.) 100% guaranteed.

Make sure you evaluate the company based on these criteria when deciding whom to sign up with. You don’t want to waste your time with companies with out-dated databases, poor member support or hard to navigate member areas within the specific programs website. If the work at home typing program meets these requirements above you should be ok, and after you sign up expect to get started working soon.

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!